Resources

If you run a vegan or plant-based business, you have probably felt this frustration: You post on Instagram, maybe run a small ad or two, share behind-the-scenes photos, and still, growth feels slow. You know your product or service is good. You care deeply about animals, the planet, and health. But translating that into consistent online sales is another story. A lot of vegan brands fall into the same trap: they talk about what they do, not how people actually move from “I’ve

If you run a vegan or plant-based business, you already know the internet is noisy. You are competing not only with other vegan brands, but with big legacy players slapping “plant-based” on a product line and pouring money into ads. It can feel like the brands with the biggest budgets win, even if their ethics are weaker than yours. But here is the thing: a lot of those big brands are still doing one thing badly. They do not design the experience of being a customer. They pus

If you run a vegan or plant-based business, you probably feel the pressure from every direction. You are trying to: Educate people who are “vegan curious,” Serve committed vegans who scrutinize every ingredient label, and Compete with big brands that jumped on plant-based as a trend. And you have to do all of this online, where attention spans are short, algorithms change constantly, and your marketing budget is modest at best. So what strategy actually moves the needle, with

If you run a vegan or plant-based business, you already know you are not just “selling products.” You are selling a choice. A set of values. A different way of living. And yet, even with that powerful mission, it is painfully easy to feel invisible online. You post on Instagram, maybe send a newsletter when you remember, dabble in ads, and tweak your website design. But growth feels random. Some weeks you get a spike in traffic, then it drops again. People say they “love what

If you run a vegan or plant-based business, you probably feel this every week: You know more people want what you sell, but they never quite make it to checkout. You keep hearing you “need AI” or “need funnels,” but you barely have time to answer your DMs. You want your marketing to feel aligned with your ethics, not like you are tricking people into buying. Here is the good news. You do not need 20 tools or a giant team. You need one clear digital strategy, grounded in a rea

If you run a vegan business online, you are already part of a cultural shift. But lately, something deeper has been happening. The most interesting vegan brands are not just selling cruelty-free products. They are quietly rebuilding what digital business looks like. One sustainability trend shaping the future of vegan businesses is ethical minimalism in digital operations. In simple terms, it is the move from “grow at all costs” to “grow with care,” right down to how your web

If you have ever sat with your laptop, oat latte in hand, wondering how to build a vegan business that actually aligns with your ethics, you are not alone. Many vegans who want to start a brand online end up stuck between two extremes: Hyper-polished, growth-at-all-costs marketing that feels a bit soulless Beautifully ethical ideas that never quite become profitable, or even visible There is one sustainability trend that is quietly reshaping that tension and it is especially

If you run a vegan or plant-based business, you’re probably juggling a lot: Creating content to educate and inspire Answering DMs and emails Managing wholesale or retail partners Updating your site and online shop Trying to keep up with new platforms, trends, and AI tools Meanwhile, bigger brands in the plant-based space are pouring money into performance marketing, creator partnerships, and entire teams dedicated to growth. You don’t have that luxury. To grow online with a s

The vegan market is no longer just about swapping meat for plants. A powerful new force is reshaping the future of vegan businesses online: climatarian consumers—people who choose products based on their climate impact as much as (or more than) their ingredients list. This shift is transforming how vegan founders build, market, and grow their businesses. It’s not enough to be plant-based; today’s customers want low-impact, transparent, and culturally-aware brands that align w

Vegan entrepreneurship isn’t just about swapping dairy for oat milk anymore. A powerful shift is underway that’s redefining what it means to build a vegan business online: regenerative veganism. It’s not a buzzword—it’s a response to very real pressure from consumers, platforms, and the planet. Vegans, especially online, are asking tougher questions: “Is this brand actually reducing harm—or just removing animal products?” “Is your packaging, marketing, and supply chain as eth

If you run a vegan or plant-based business, you’re probably juggling too much: Posting on Instagram, hoping something “takes off” Answering the same customer questions again and again Trying to keep up with new platforms, tools, and trends Wishing you had a marketing team… but you’re working with 1–3 people Meanwhile, bigger brands are using AI and automation to move faster, test more ideas, and dominate attention. The digital strategy that will keep you competitive in 2025 a

If you run a vegan or plant-based business, your website is more than a digital brochure—it’s the core engine of your impact and revenue. But most vegan brands are leaving money (and mission reach) on the table because their sites are built once… then barely touched. The strategy that changes that? A recurring website audit and optimization playbook grounded in Conversion Rate Optimization (CRO) and user experience (UX) principles. Think of it as “continuous improvement” for

If you run a vegan business, you’re not just selling a product. You’re selling a future: kinder, cleaner, more sustainable. But here’s the challenge: You care deeply, you have values, you want impact—but when it’s time to “market,” it can feel like you either: Come on too strong and feel preachy or moralizing Or water down your message to avoid offending anyone Or hide behind product features because talking about your mission feels awkward This is where ethical brand storyte

Content Marketing Ideas for Vegan Founders (That Build Trust, Not Just Traffic) If you’re a vegan founder, you’re not just “selling products.” You’re selling a worldview. Your audience cares about animals, the planet, and their own health—and they’re increasingly skeptical of greenwashing and performative ethics. In 2025, consumers can smell inauthentic “values-based branding” from a mile away. So how do you create content that actually connects? In this post, you’ll learn: A

You’re a vegan coach or creator because you care deeply: about animals, the planet, people’s health, and justice. But when it comes to personal branding, it can feel like this: “Everyone says I have to ‘stand out’ and be ‘polarizing’… but I don’t want to manipulate or shame people.” “I want to grow my audience… but I’m not willing to use sleazy tactics or fake scarcity.” “I know my work helps people… but I freeze when I need to talk about myself.” This post is for you. We’ll

The most exciting vegan brands online today don’t just sell products. They build rituals. Foster communities. Start conversations around ethics, wellbeing, and creativity. And increasingly, they’re doing this by weaving wellness and values-led growth into how they create, market, and scale their businesses. This isn’t just feel-good branding. It’s a competitive advantage. In a digital world shaped by burnout, climate anxiety, and content overload, values-aligned creativity is

Messaging That Turns Vegan Values Into Sales (Without Feeling Gross) If you run a vegan business, you’re not “just” selling products. You’re selling a worldview: compassion, sustainability, justice, health. The challenge? People can agree with your values and still scroll past your posts or click away from your website. This is where ethical storytelling and value-based messaging come in. When done right, your message doesn’t just say what you sell; it makes people feel, “Thi

Vegan businesses are no longer “niche.” They’re cultural signalers. From plant-based innovators like NotCo using AI to reimagine food, to small indie brands building loyal communities on TikTok and Substack, one trend is reshaping the future of vegan businesses online: Values-led growth that puts creativity and wellness at the center. This isn’t just smart branding—it’s becoming a survival strategy. In a crowded, increasingly skeptical market (greenwashing lawsuits, wellness

If you run a vegan or plant-based business, your website is more than a digital brochure—it’s your best chance to turn conscious curiosity into committed customers. Yet most vegan brands are stuck in a painful pattern: Lots of values, little clarity Beautiful mission, confusing navigation Decent traffic, weak conversions The fix is not “a new website” or “more Instagram followers.” It’s a structured website audit and optimization playbook rooted in a real UX and marketing pri

If you run a vegan business, you’re not “just” selling products. You’re selling: A kinder food system A future where animals aren’t commodities A way for people to live more in line with their values But here’s the problem: You can care deeply, have a great product, and still hear: “I love what you stand for… but I’m not ready to buy yet.” This is where ethical storytelling and values-based messaging come in. In this post, you’ll learn a simple way to turn your vegan values i