Resources

The vegan market is no longer just about swapping meat for plants. A powerful new force is reshaping the future of vegan businesses online: climatarian consumers—people who choose products based on their climate impact as much as (or more than) their ingredients list. This shift is transforming how vegan founders build, market, and grow their businesses. It’s not enough to be plant-based; today’s customers want low-impact, transparent, and culturally-aware brands that align w

You started your vegan business to make a difference—not to master sales psychology. But here’s the tension: You care about animals, the planet, and people. Your ideal customers care too. Yet your website, socials, and product pages don’t convert the way they should. It’s not because you’re “bad at marketing.” It’s usually because your values aren’t translated into clear, compelling messaging that makes it easy for people to buy. Let’s fix that. In this post, you’ll learn one

Vegan entrepreneurship isn’t just about swapping dairy for oat milk anymore. A powerful shift is underway that’s redefining what it means to build a vegan business online: regenerative veganism. It’s not a buzzword—it’s a response to very real pressure from consumers, platforms, and the planet. Vegans, especially online, are asking tougher questions: “Is this brand actually reducing harm—or just removing animal products?” “Is your packaging, marketing, and supply chain as eth

If you run a vegan or plant-based business, you’re probably juggling too much: Posting on Instagram, hoping something “takes off” Answering the same customer questions again and again Trying to keep up with new platforms, tools, and trends Wishing you had a marketing team… but you’re working with 1–3 people Meanwhile, bigger brands are using AI and automation to move faster, test more ideas, and dominate attention. The digital strategy that will keep you competitive in 2025 a

If you run a vegan or plant-based brand, you’re not just selling products—you’re part of a movement. But here’s the hard truth: caring deeply and doing good doesn’t guarantee that people will actually find you online. Right now, vegan search demand is huge—but the brands winning that demand are the ones that understand search intent and build their SEO around it. This isn’t “sprinkle some keywords and hope.” This is a real, proven UX + marketing principle: search intent–drive

If you run a vegan or plant-based business, you’re probably doing a lot of things right already: Ethical sourcing Sustainable packaging Compassionate branding Authentic storytelling But there’s one digital strategy that quietly decides whether people actually find you online: Search Intent–Driven SEO (Aligning your content with what your ideal vegan customer is really searching for—and why.) Most vegan brands do “keyword SEO.” The ones that win long term do search-intent SEO:

If you run a vegan or plant-based business, your website is more than a digital brochure—it’s the core engine of your impact and revenue. But most vegan brands are leaving money (and mission reach) on the table because their sites are built once… then barely touched. The strategy that changes that? A recurring website audit and optimization playbook grounded in Conversion Rate Optimization (CRO) and user experience (UX) principles. Think of it as “continuous improvement” for

If the word “launch” makes you want to hide behind your oat-milk latte… you’re not alone. Most vegan founders I speak with say some version of: “I hate feeling pushy.” “I don’t want to manipulate people into buying.” “I want to sell, but I don’t want to compromise my ethics.” And yet—you still need sales for your mission to survive. The good news: you don’t have to choose between being ethical and being effective. In this post, we’ll walk through a story-driven, ethical launc

Content Marketing Ideas for Vegan Founders: How to Tell Stories That Actually Convert (Without Selling Out) If you’re a vegan founder, you’re not just selling a product. You’re stewarding a set of values: compassion, sustainability, equity, honesty. The problem? Traditional marketing often feels like the opposite of that. Scarcity tactics, fake urgency, manipulative funnels, “pain-point poking” until your audience feels broken—none of that is aligned with what you stand for.

If you’re a vegan coach or creator, you’re not just “building a brand” — you’re stewarding a movement. You want clients, income, and reach, yes. But you also want integrity, compassion, and real impact. The tension between those goals is real: How do you stand out without shouting? How do you “sell yourself” when that phrase makes your skin crawl? How do you market ethically in a world obsessed with hacks, hooks, and hype? In this post, you’ll learn one powerful storytelling

If you run a vegan business, you’re not just selling a product. You’re selling a future: kinder, cleaner, more sustainable. But here’s the challenge: You care deeply, you have values, you want impact—but when it’s time to “market,” it can feel like you either: Come on too strong and feel preachy or moralizing Or water down your message to avoid offending anyone Or hide behind product features because talking about your mission feels awkward This is where ethical brand storyte

If you’re a vegan business owner, you’ve probably felt this tension: “I want to sell more… but I refuse to manipulate people, create fake urgency, or pressure anyone into buying.” You care about animals, the planet, and people. You’re not just selling a product; you’re trying to shift culture. And yet, when launch season rolls around, most of the advice you see is still rooted in scarcity, FOMO, and hype: “Only 24 hours left!” “Spots are almost gone!” “Raise your prices every

If you run a vegan business, you’ve probably felt this: You want to sell (because your work matters)… But you hate feeling pushy, manipulative, or fake. You see “launch formulas” that tell you to create urgency, trigger FOMO, and “handle objections” like you’re in a courtroom… and your whole nervous system says: absolutely not. The good news: you do not have to choose between making sales and staying in integrity with your ethics. In this post, you’ll learn a story-driven, et

If you run a vegan or plant-based business, you’re probably doing a lot already: Posting on Instagram and TikTok Sending the occasional email newsletter Partnering with creators or attending vegan markets All of that matters. But there’s one digital strategy that quietly powers the brands winning online right now: Search intent–driven SEO — aligning your content with exactly what your ideal customers are searching for, at each step of their journey. This isn’t old-school “key

If you’re a vegan founder, you’re not just selling a product. You’re selling a worldview. You’re asking people to change what they eat, buy, wear, or believe—and that requires trust, emotion, and consistency. That’s where content marketing comes in. Done well, your content becomes a bridge between your values and your customer’s daily life. In this post, you’ll learn: Why ethical storytelling is your biggest marketing advantage One powerful storytelling concept you can start

Content Marketing Ideas for Vegan Founders (That Build Trust, Not Just Traffic) If you’re a vegan founder, you’re not just “selling products.” You’re selling a worldview. Your audience cares about animals, the planet, and their own health—and they’re increasingly skeptical of greenwashing and performative ethics. In 2025, consumers can smell inauthentic “values-based branding” from a mile away. So how do you create content that actually connects? In this post, you’ll learn: A

If you run a vegan business, you’ve probably felt this tension: You want to grow, sell more, and make a bigger impact for animals and the planet… But you don’t want to manipulate people, hype things up, or run pushy launches that feel like they belong in a bro-marketing webinar. You are not alone. In the last couple of years especially, vegan audiences have become far more discerning. They can smell inauthenticity instantly. Between greenwashing, “plant-based” brands owned by

Content Marketing Ideas for Vegan Founders (That Actually Build Trust, Not Just Traffic) If you’re a vegan founder, you’re not just selling a product. You’re carrying a belief system into the market: compassion, sustainability, justice. That means your audience is not just “consumers”—they’re potential allies. But here’s the catch: Vegan and conscious consumers are increasingly skeptical. They’ve seen too much greenwashing and “plant-based” marketing from huge corporations. T

You’re a vegan coach or creator because you care deeply: about animals, the planet, people’s health, and justice. But when it comes to personal branding, it can feel like this: “Everyone says I have to ‘stand out’ and be ‘polarizing’… but I don’t want to manipulate or shame people.” “I want to grow my audience… but I’m not willing to use sleazy tactics or fake scarcity.” “I know my work helps people… but I freeze when I need to talk about myself.” This post is for you. We’ll

The most exciting vegan brands online today don’t just sell products. They build rituals. Foster communities. Start conversations around ethics, wellbeing, and creativity. And increasingly, they’re doing this by weaving wellness and values-led growth into how they create, market, and scale their businesses. This isn’t just feel-good branding. It’s a competitive advantage. In a digital world shaped by burnout, climate anxiety, and content overload, values-aligned creativity is