Resources

The vegan market is no longer just about swapping meat for plants. A powerful new force is reshaping the future of vegan businesses online: climatarian consumers—people who choose products based on their climate impact as much as (or more than) their ingredients list. This shift is transforming how vegan founders build, market, and grow their businesses. It’s not enough to be plant-based; today’s customers want low-impact, transparent, and culturally-aware brands that align w

Vegan entrepreneurship isn’t just about swapping dairy for oat milk anymore. A powerful shift is underway that’s redefining what it means to build a vegan business online: regenerative veganism. It’s not a buzzword—it’s a response to very real pressure from consumers, platforms, and the planet. Vegans, especially online, are asking tougher questions: “Is this brand actually reducing harm—or just removing animal products?” “Is your packaging, marketing, and supply chain as eth

If you run a vegan or plant-based business, you’re probably juggling too much: Posting on Instagram, hoping something “takes off” Answering the same customer questions again and again Trying to keep up with new platforms, tools, and trends Wishing you had a marketing team… but you’re working with 1–3 people Meanwhile, bigger brands are using AI and automation to move faster, test more ideas, and dominate attention. The digital strategy that will keep you competitive in 2025 a

If you run a vegan or plant-based business, your website is more than a digital brochure—it’s the core engine of your impact and revenue. But most vegan brands are leaving money (and mission reach) on the table because their sites are built once… then barely touched. The strategy that changes that? A recurring website audit and optimization playbook grounded in Conversion Rate Optimization (CRO) and user experience (UX) principles. Think of it as “continuous improvement” for

If you run a vegan business, you’re not just selling a product. You’re selling a future: kinder, cleaner, more sustainable. But here’s the challenge: You care deeply, you have values, you want impact—but when it’s time to “market,” it can feel like you either: Come on too strong and feel preachy or moralizing Or water down your message to avoid offending anyone Or hide behind product features because talking about your mission feels awkward This is where ethical brand storyte

Content Marketing Ideas for Vegan Founders (That Build Trust, Not Just Traffic) If you’re a vegan founder, you’re not just “selling products.” You’re selling a worldview. Your audience cares about animals, the planet, and their own health—and they’re increasingly skeptical of greenwashing and performative ethics. In 2025, consumers can smell inauthentic “values-based branding” from a mile away. So how do you create content that actually connects? In this post, you’ll learn: A

You’re a vegan coach or creator because you care deeply: about animals, the planet, people’s health, and justice. But when it comes to personal branding, it can feel like this: “Everyone says I have to ‘stand out’ and be ‘polarizing’… but I don’t want to manipulate or shame people.” “I want to grow my audience… but I’m not willing to use sleazy tactics or fake scarcity.” “I know my work helps people… but I freeze when I need to talk about myself.” This post is for you. We’ll

The most exciting vegan brands online today don’t just sell products. They build rituals. Foster communities. Start conversations around ethics, wellbeing, and creativity. And increasingly, they’re doing this by weaving wellness and values-led growth into how they create, market, and scale their businesses. This isn’t just feel-good branding. It’s a competitive advantage. In a digital world shaped by burnout, climate anxiety, and content overload, values-aligned creativity is

Messaging That Turns Vegan Values Into Sales (Without Feeling Gross) If you run a vegan business, you’re not “just” selling products. You’re selling a worldview: compassion, sustainability, justice, health. The challenge? People can agree with your values and still scroll past your posts or click away from your website. This is where ethical storytelling and value-based messaging come in. When done right, your message doesn’t just say what you sell; it makes people feel, “Thi

Vegan businesses are no longer “niche.” They’re cultural signalers. From plant-based innovators like NotCo using AI to reimagine food, to small indie brands building loyal communities on TikTok and Substack, one trend is reshaping the future of vegan businesses online: Values-led growth that puts creativity and wellness at the center. This isn’t just smart branding—it’s becoming a survival strategy. In a crowded, increasingly skeptical market (greenwashing lawsuits, wellness

If you run a vegan or plant-based business, your website is more than a digital brochure—it’s your best chance to turn conscious curiosity into committed customers. Yet most vegan brands are stuck in a painful pattern: Lots of values, little clarity Beautiful mission, confusing navigation Decent traffic, weak conversions The fix is not “a new website” or “more Instagram followers.” It’s a structured website audit and optimization playbook rooted in a real UX and marketing pri

If you run a vegan business, you’re not “just” selling products. You’re selling: A kinder food system A future where animals aren’t commodities A way for people to live more in line with their values But here’s the problem: You can care deeply, have a great product, and still hear: “I love what you stand for… but I’m not ready to buy yet.” This is where ethical storytelling and values-based messaging come in. In this post, you’ll learn a simple way to turn your vegan values i

If you run a vegan or plant-based business, your website is more than a storefront—it’s a mission amplifier. But there’s a hard truth: Most vegan brands are losing conscious, ready-to-buy customers because their websites don’t match how people actually browse, decide, and buy online in 2025. The strategy that can change this is a UX-led website audit and optimization playbook built on a real, proven principle: Conversion-Centered Design (CCD). CCD is a user experience and mar

Sustainability and ethics are no longer “nice-to-haves” for vegan brands—they’re the core of your value proposition. Yet as the plant-based market matures and consumers become more skeptical, simply saying you’re ethical or eco-friendly isn’t enough. A powerful new trend is reshaping the future of vegan businesses online: Traceable transparency – using digital tools, storytelling, and verifiable data to show exactly how ethical and sustainable your business really is. This go

If your vegan business lives online, your impact isn’t just measured in cruelty-free products or plant-based menus anymore. It’s also measured in how you use technology. From energy-hungry websites to AI tools trained on massive data centers, our digital lives have a carbon footprint—and conscious consumers are starting to notice. A growing trend is reshaping the vegan business landscape: conscious tech and eco-friendly digital practices. This isn’t about going off-grid. It’s

Vegan business used to be a “niche”. Now it’s a movement reshaping how we eat, shop, and live online. But there’s a new shift happening beneath the surface: the most resilient vegan brands aren’t just selling products or pushing “plant-based” as a feature. They’re blending creativity, wellness, and values-led growth into a single, human-centered strategy. This isn’t about branding buzzwords. It’s about a new way of building digital businesses that are: Good for people (mental

Vegan business used to be a niche. Now it’s a movement—and the brands winning online are the ones treating creativity, wellness, and values not as “nice-to-have” extras, but as the core engine of growth. If you’re building a vegan brand in 2025—whether it’s a food product, wellness platform, clothing line, or creative agency—your audience isn’t just asking: “Is this vegan?” They’re asking: Is this brand aligned with my values? Does it contribute to my mental and physical well

If you run a vegan or plant-based business, you already know this: your mission matters, but mission alone doesn’t pay for team salaries, ingredients, or product development. The brands that win in 2025 and beyond won’t just have the best products or ethics. They’ll have the best systems—especially digital systems that can scale without burning out a small team. There’s one foundational strategy that’s becoming non-negotiable for vegan brands that want to grow online: Build a

If you run a vegan or plant-based business, you’re probably juggling too many roles: Founder Marketer Customer support Social media manager Head of operations And somewhere in there, you’re also trying to create real impact. The problem? The digital world doesn’t slow down just because your team is small. In 2025, your competitors—including non-vegan brands—are using AI, automation, and scalable digital systems to be “always-on” online, even while they sleep. You don’t need a

AI-powered content batching is the single most important digital strategy most vegan and plant-based businesses are not using—and it’s costing them reach, revenue, and momentum. In this post, you’ll see how to turn 1–2 hours of work per week into a full content system using AI, automation, and UX-backed structure—without losing your values, voice, or authenticity. We’ll ground this in a real marketing principle: the Content Repurposing Flywheel, supported by Jakob’s Law of In