Resources

If you run a vegan or plant-based business, you are not just selling a product. You are trying to shift habits, values, and sometimes entire identities. That is a big ask. The problem is, most vegan brands still market as if they are just selling a “better product”. Better ingredients, better for animals, better for the planet. All true, but not enough. People do not simply wake up and become vegan because they saw one Instagram Reel. Change happens through a journey. And tha

If you run a vegan or plant-based brand, you’re not just selling products—you’re part of a movement. But here’s the hard truth: caring deeply and doing good doesn’t guarantee that people will actually find you online. Right now, vegan search demand is huge—but the brands winning that demand are the ones that understand search intent and build their SEO around it. This isn’t “sprinkle some keywords and hope.” This is a real, proven UX + marketing principle: search intent–drive

If you run a vegan or plant-based business, you’re probably doing a lot already: Posting on Instagram and TikTok Sending the occasional email newsletter Partnering with creators or attending vegan markets All of that matters. But there’s one digital strategy that quietly powers the brands winning online right now: Search intent–driven SEO — aligning your content with exactly what your ideal customers are searching for, at each step of their journey. This isn’t old-school “key