Resources

If you run a vegan or plant-based brand, you’re not just selling products—you’re part of a movement. But here’s the hard truth: caring deeply and doing good doesn’t guarantee that people will actually find you online. Right now, vegan search demand is huge—but the brands winning that demand are the ones that understand search intent and build their SEO around it. This isn’t “sprinkle some keywords and hope.” This is a real, proven UX + marketing principle: search intent–drive

If you run a vegan or plant-based business, your website is more than a digital brochure—it’s the core engine of your impact and revenue. But most vegan brands are leaving money (and mission reach) on the table because their sites are built once… then barely touched. The strategy that changes that? A recurring website audit and optimization playbook grounded in Conversion Rate Optimization (CRO) and user experience (UX) principles. Think of it as “continuous improvement” for

If you run a vegan business, you’re not just selling a product. You’re selling a future: kinder, cleaner, more sustainable. But here’s the challenge: You care deeply, you have values, you want impact—but when it’s time to “market,” it can feel like you either: Come on too strong and feel preachy or moralizing Or water down your message to avoid offending anyone Or hide behind product features because talking about your mission feels awkward This is where ethical brand storyte

If you’re a vegan founder, you’re not just selling a product. You’re selling a worldview. You’re asking people to change what they eat, buy, wear, or believe—and that requires trust, emotion, and consistency. That’s where content marketing comes in. Done well, your content becomes a bridge between your values and your customer’s daily life. In this post, you’ll learn: Why ethical storytelling is your biggest marketing advantage One powerful storytelling concept you can start

If you run a vegan business, you’ve probably felt this tension: You want to grow, sell more, and make a bigger impact for animals and the planet… But you don’t want to manipulate people, hype things up, or run pushy launches that feel like they belong in a bro-marketing webinar. You are not alone. In the last couple of years especially, vegan audiences have become far more discerning. They can smell inauthenticity instantly. Between greenwashing, “plant-based” brands owned by

Vegan businesses are no longer “niche.” They’re cultural signalers. From plant-based innovators like NotCo using AI to reimagine food, to small indie brands building loyal communities on TikTok and Substack, one trend is reshaping the future of vegan businesses online: Values-led growth that puts creativity and wellness at the center. This isn’t just smart branding—it’s becoming a survival strategy. In a crowded, increasingly skeptical market (greenwashing lawsuits, wellness

If you run a vegan or plant-based business, your website is more than a digital brochure—it’s your best chance to turn conscious curiosity into committed customers. Yet most vegan brands are stuck in a painful pattern: Lots of values, little clarity Beautiful mission, confusing navigation Decent traffic, weak conversions The fix is not “a new website” or “more Instagram followers.” It’s a structured website audit and optimization playbook rooted in a real UX and marketing pri

If you run a vegan or plant-based business, your website is more than a storefront—it’s a mission amplifier. But there’s a hard truth: Most vegan brands are losing conscious, ready-to-buy customers because their websites don’t match how people actually browse, decide, and buy online in 2025. The strategy that can change this is a UX-led website audit and optimization playbook built on a real, proven principle: Conversion-Centered Design (CCD). CCD is a user experience and mar

Sustainability and ethics are no longer “nice-to-haves” for vegan brands—they’re the core of your value proposition. Yet as the plant-based market matures and consumers become more skeptical, simply saying you’re ethical or eco-friendly isn’t enough. A powerful new trend is reshaping the future of vegan businesses online: Traceable transparency – using digital tools, storytelling, and verifiable data to show exactly how ethical and sustainable your business really is. This go

If your vegan business lives online, your impact isn’t just measured in cruelty-free products or plant-based menus anymore. It’s also measured in how you use technology. From energy-hungry websites to AI tools trained on massive data centers, our digital lives have a carbon footprint—and conscious consumers are starting to notice. A growing trend is reshaping the vegan business landscape: conscious tech and eco-friendly digital practices. This isn’t about going off-grid. It’s

If you run a vegan or plant-based business, you’ve probably poured your heart (and budget) into your website: beautiful branding, mouth-watering product photos, ethical mission, maybe even a blog. But there’s a problem: Traffic is up… and leads are not. People browse. They read your story. They “love what you’re doing.” And then they leave. The missing piece? A clear conversion-focused website strategy built on a simple but powerful UX principle: Every page should guide one p

If your vegan or plant-based business is struggling to turn website visitors into customers, the problem often isn’t your mission, your ingredients, or even your pricing. It’s your user experience (UX). In 2025, conscious consumers are more digitally savvy than ever. They’re used to seamless experiences from brands like Allbirds, Oatly, and Impossible Foods. They expect ethical to also mean easy. When your UX doesn’t match their expectations, they bounce—even if they love wha

If you run a vegan, plant-based, or ethical business, you’re not just selling a product — you’re selling a promise. Cruelty-free. Planet-conscious. People-first. But here’s the uncomfortable truth: If your user experience (UX) is confusing, slow, or frustrating, your values won’t save the sale. In 2024, ethical and plant-based brands are exploding in visibility — but so is competition. New vegan snack DTC brands launch weekly. Sustainable fashion is now a crowded field. Plant

Vegan Restaurants Aren’t Just a Trend — They’re Redesigning the Dining Experience By Lani Kealoha 🎨 Brand Experience Designer Plant-based isn’t a side salad anymore. It’s the main character. From Michelin-starred ONA in Bordeaux to New York City’s buzzy Cadence and London’s Mildreds expanding into new neighborhoods, vegan restaurants are stepping into a global spotlight. Even fast-food giants like McDonald’s and Burger King continue testing and scaling plant-based lines acro

Vegan isn’t a “diet trend” anymore—it’s a design brief. If you’re building or branding a vegan restaurant right now, you’re not just competing on taste. You’re competing on experience. On story. On how it feels to walk through the door, open the menu, scroll the website, or tap “order now” on your phone at 11:47 pm. Today’s plant‑based diners are emotionally fluent, trend-aware, and deeply online. They’re tracking climate headlines, scrolling TikTok food creators, bookmarking

Plant-based businesses must leverage UX strategies to engage users effectively. Utilize behavioral data and insights from basic to predictive levels to enhance digital experiences, focusing on simplicity, clarity, and performance. Align UX with ethical values for authentic, sustainable relationships.

Discover the critical importance of an engaging, purpose-driven website for your vegan brand. This post covers value-led design, empowering content, community building, and accessibility for vegan entrepreneurs.

Enhance your vegan brand's online presence through authenticity and ethical values. This blog post covers impactful strategies like sharing your unique story, resonating with your community, and leveraging your ethics in the digital world to build a sustainable, mission-driven business.

Discover how ethical design is transforming the vegan movement, making sustainable living irresistible and inclusive. We delve into how food photography, vegan app design, and packaging choices shape consumer perception and drive the movement from niche to mainstream.

Explore how aesthetics fused with function in web design can shape the future of the plant-based food movement. Discover the principles behind ethical design, community-building through User Experience (UX), and the exciting trajectory for the next generation of vegan brands.