Resources

Ethical businesses often lose revenue due to high cognitive load on their websites. To reduce this, simplify product pages, provide clear details upfront, optimize mobile experiences, and conduct regular cognitive load walkthroughs to improve the user experience.

Vegan businesses should develop a "repeatable customer journey" leveraging AI and automation to handle customer inquiries efficiently. Implement AIDA and reduce cognitive load to streamline processes, improve customer experience, and facilitate stable growth.

A simple storytelling shift for vegan brands that want deeper connection, not heavier pressure If you run a vegan business, you already know your marketing is about more than sales. You are trying to save animals, protect the planet, and support people’s health, all at once. The hard part is this: how do you tell the truth about why your brand exists, without making people feel judged, overwhelmed, or shut down? Let’s be honest. A lot of vegan marketing online still leans on

If you run a vegan or plant-based business, you are not just selling a product. You are trying to shift habits, values, and sometimes entire identities. That is a big ask. The problem is, most vegan brands still market as if they are just selling a “better product”. Better ingredients, better for animals, better for the planet. All true, but not enough. People do not simply wake up and become vegan because they saw one Instagram Reel. Change happens through a journey. And tha

If you run a vegan or plant-based business, you already know this: you are not just selling products. You are selling a choice, a lifestyle, and often a set of values. But that is exactly why a lot of vegan brands struggle online. You care deeply about animals, the planet, and people’s health. So your website and content often try to do everything at once: educate, persuade, inspire, and sell. The result is usually cluttered pages, scattered messages, and a customer who quiet

If you run a vegan or plant-based business, you already know the internet is noisy. You are competing not only with other vegan brands, but with big legacy players slapping “plant-based” on a product line and pouring money into ads. It can feel like the brands with the biggest budgets win, even if their ethics are weaker than yours. But here is the thing: a lot of those big brands are still doing one thing badly. They do not design the experience of being a customer. They pus

If you run a vegan or plant-based business, you probably feel the pressure from every direction. You are trying to: Educate people who are “vegan curious,” Serve committed vegans who scrutinize every ingredient label, and Compete with big brands that jumped on plant-based as a trend. And you have to do all of this online, where attention spans are short, algorithms change constantly, and your marketing budget is modest at best. So what strategy actually moves the needle, with

If you run a vegan or plant-based business, you already know you are not just “selling products.” You are selling a choice. A set of values. A different way of living. And yet, even with that powerful mission, it is painfully easy to feel invisible online. You post on Instagram, maybe send a newsletter when you remember, dabble in ads, and tweak your website design. But growth feels random. Some weeks you get a spike in traffic, then it drops again. People say they “love what

If you run a vegan or plant-based business, you probably feel this every week: You know more people want what you sell, but they never quite make it to checkout. You keep hearing you “need AI” or “need funnels,” but you barely have time to answer your DMs. You want your marketing to feel aligned with your ethics, not like you are tricking people into buying. Here is the good news. You do not need 20 tools or a giant team. You need one clear digital strategy, grounded in a rea

If you run a vegan or plant-based business, you’re probably juggling a lot: Creating content to educate and inspire Answering DMs and emails Managing wholesale or retail partners Updating your site and online shop Trying to keep up with new platforms, trends, and AI tools Meanwhile, bigger brands in the plant-based space are pouring money into performance marketing, creator partnerships, and entire teams dedicated to growth. You don’t have that luxury. To grow online with a s

If you run a vegan or plant-based business, you’re probably juggling too much: Posting on Instagram, hoping something “takes off” Answering the same customer questions again and again Trying to keep up with new platforms, tools, and trends Wishing you had a marketing team… but you’re working with 1–3 people Meanwhile, bigger brands are using AI and automation to move faster, test more ideas, and dominate attention. The digital strategy that will keep you competitive in 2025 a

If you’re a vegan business owner, you’ve probably felt this tension: “I want to sell more… but I refuse to manipulate people, create fake urgency, or pressure anyone into buying.” You care about animals, the planet, and people. You’re not just selling a product; you’re trying to shift culture. And yet, when launch season rolls around, most of the advice you see is still rooted in scarcity, FOMO, and hype: “Only 24 hours left!” “Spots are almost gone!” “Raise your prices every

If you run a vegan business, you’ve probably felt this: You want to sell (because your work matters)… But you hate feeling pushy, manipulative, or fake. You see “launch formulas” that tell you to create urgency, trigger FOMO, and “handle objections” like you’re in a courtroom… and your whole nervous system says: absolutely not. The good news: you do not have to choose between making sales and staying in integrity with your ethics. In this post, you’ll learn a story-driven, et

If you run a vegan or plant-based business, you already know this: your mission matters, but mission alone doesn’t pay for team salaries, ingredients, or product development. The brands that win in 2025 and beyond won’t just have the best products or ethics. They’ll have the best systems—especially digital systems that can scale without burning out a small team. There’s one foundational strategy that’s becoming non-negotiable for vegan brands that want to grow online: Build a

If you run a vegan or plant-based business, you’re probably juggling too many roles: Founder Marketer Customer support Social media manager Head of operations And somewhere in there, you’re also trying to create real impact. The problem? The digital world doesn’t slow down just because your team is small. In 2025, your competitors—including non-vegan brands—are using AI, automation, and scalable digital systems to be “always-on” online, even while they sleep. You don’t need a

Discover the critical importance of an engaging, purpose-driven website for your vegan brand. This post covers value-led design, empowering content, community building, and accessibility for vegan entrepreneurs.

Discover effective strategies for building a high-converting vegan website, from adopting ethical design and UX principles to implementing precise SEO tactics. Learn how to translate each element into measurable impact for your brand.

Plant-based businesses foster community, culture, and sustainability but face challenges. Community support, optimism, ethical practices, and storytelling aid resilience and revival. By promoting plant-based ventures, communities can nurture change and inspire collective action.