Resources

Content Marketing Ideas for Vegan Founders (That Build Trust, Not Just Traffic) If you’re a vegan founder, you’re not just “selling products.” You’re selling a worldview. Your audience cares about animals, the planet, and their own health—and they’re increasingly skeptical of greenwashing and performative ethics. In 2025, consumers can smell inauthentic “values-based branding” from a mile away. So how do you create content that actually connects? In this post, you’ll learn: A

If you run a vegan business, you’ve probably felt this tension: You want to grow, sell more, and make a bigger impact for animals and the planet… But you don’t want to manipulate people, hype things up, or run pushy launches that feel like they belong in a bro-marketing webinar. You are not alone. In the last couple of years especially, vegan audiences have become far more discerning. They can smell inauthenticity instantly. Between greenwashing, “plant-based” brands owned by

Content Marketing Ideas for Vegan Founders (That Actually Build Trust, Not Just Traffic) If you’re a vegan founder, you’re not just selling a product. You’re carrying a belief system into the market: compassion, sustainability, justice. That means your audience is not just “consumers”—they’re potential allies. But here’s the catch: Vegan and conscious consumers are increasingly skeptical. They’ve seen too much greenwashing and “plant-based” marketing from huge corporations. T

Messaging That Turns Vegan Values Into Sales (Without Feeling Gross) If you run a vegan business, you’re not “just” selling products. You’re selling a worldview: compassion, sustainability, justice, health. The challenge? People can agree with your values and still scroll past your posts or click away from your website. This is where ethical storytelling and value-based messaging come in. When done right, your message doesn’t just say what you sell; it makes people feel, “Thi

If you run a vegan business, you’re not “just” selling products. You’re selling: A kinder food system A future where animals aren’t commodities A way for people to live more in line with their values But here’s the problem: You can care deeply, have a great product, and still hear: “I love what you stand for… but I’m not ready to buy yet.” This is where ethical storytelling and values-based messaging come in. In this post, you’ll learn a simple way to turn your vegan values i

Discover the critical importance of an engaging, purpose-driven website for your vegan brand. This post covers value-led design, empowering content, community building, and accessibility for vegan entrepreneurs.

Vegan desserts blend nostalgia and innovation, transforming traditional recipes with plant-based ingredients like chia seeds and coconut milk. Prioritizing ethical sourcing and sustainability, vegan baking fosters community connections and promotes mindful, eco-conscious living.

New York City significantly shifts towards plant-based meals, influencing public health, sustainability, and inclusivity. This initiative aims to reduce chronic illnesses, celebrate cultural diversity, and inspire global eco-friendly food practices, promoting environmental balance.

Eco-friendly baking promotes sustainability by using organic, locally sourced ingredients and energy-efficient practices. It encourages creativity with plant-based alternatives, builds community through shared experiences, and fosters mindfulness about ingredient origins and environmental impacts.

Jackfruit serves as a versatile, sustainable meat substitute, enhancing plant-based meals like crab cakes. It promotes eco-friendly eating by reducing environmental impact. Embrace sustainable living through ethical choices, community engagement, and mindful daily habits.

Plant-based snacks promote ethics and sustainability, combining innovation and tradition in vegan treats. Encourage brands prioritizing fair trade, DIY vegan treats, mindful eating, and community involvement to foster compassion and sustainability. Spread awareness and inspire plant-based living.

Plant-based eggs provide an eco-friendly alternative to traditional eggs, reducing environmental impact and animal welfare issues. Their rise in popularity stems from consumer curiosity, supply chain disruptions, and a collective move towards sustainable living.

Plant-based seafood offers a sustainable alternative to traditional seafood, reducing environmental impact and promoting ocean conservation. Utilizing ingredients like tofu, jackfruit, and hearts of palm, it inspires culinary creativity and supports eco-friendly practices.

Plant-based innovations like lab-grown leather can revolutionize luxury fashion, merging ethics with aesthetics. Entrepreneurs should integrate ethical practices into their brand stories, foster community engagement, and balance innovation with core values to drive sustainable change.

The article discusses lessons from Neat Burger's UK closure, emphasizing maintaining a clear vision, building strong community support, practicing adaptability, implementing sustainable financial practices, and utilizing ethical storytelling to thrive as vegan entrepreneurs.