Resources

If the word “launch” makes you want to hide behind your oat-milk latte… you’re not alone. Most vegan founders I speak with say some version of: “I hate feeling pushy.” “I don’t want to manipulate people into buying.” “I want to sell, but I don’t want to compromise my ethics.” And yet—you still need sales for your mission to survive. The good news: you don’t have to choose between being ethical and being effective. In this post, we’ll walk through a story-driven, ethical launc

If you’re a vegan coach or creator, you’re not just “building a brand” — you’re stewarding a movement. You want clients, income, and reach, yes. But you also want integrity, compassion, and real impact. The tension between those goals is real: How do you stand out without shouting? How do you “sell yourself” when that phrase makes your skin crawl? How do you market ethically in a world obsessed with hacks, hooks, and hype? In this post, you’ll learn one powerful storytelling

If you’re a vegan business owner, you’ve probably felt this tension: “I want to sell more… but I refuse to manipulate people, create fake urgency, or pressure anyone into buying.” You care about animals, the planet, and people. You’re not just selling a product; you’re trying to shift culture. And yet, when launch season rolls around, most of the advice you see is still rooted in scarcity, FOMO, and hype: “Only 24 hours left!” “Spots are almost gone!” “Raise your prices every

If you run a vegan business, you’ve probably felt this: You want to sell (because your work matters)… But you hate feeling pushy, manipulative, or fake. You see “launch formulas” that tell you to create urgency, trigger FOMO, and “handle objections” like you’re in a courtroom… and your whole nervous system says: absolutely not. The good news: you do not have to choose between making sales and staying in integrity with your ethics. In this post, you’ll learn a story-driven, et

If you run a vegan business, you’ve probably felt this tension: You want to grow, sell more, and make a bigger impact for animals and the planet… But you don’t want to manipulate people, hype things up, or run pushy launches that feel like they belong in a bro-marketing webinar. You are not alone. In the last couple of years especially, vegan audiences have become far more discerning. They can smell inauthenticity instantly. Between greenwashing, “plant-based” brands owned by

Content Marketing Ideas for Vegan Founders (That Actually Build Trust, Not Just Traffic) If you’re a vegan founder, you’re not just selling a product. You’re carrying a belief system into the market: compassion, sustainability, justice. That means your audience is not just “consumers”—they’re potential allies. But here’s the catch: Vegan and conscious consumers are increasingly skeptical. They’ve seen too much greenwashing and “plant-based” marketing from huge corporations. T

Vegan and ethically-minded businesses can navigate Black Friday by aligning promotions with values, crafting brand stories, encouraging conscious spending, supporting causes, building community engagement, and optimizing digital platforms to foster trust and sustain long-term consumer relationships.

Host a vegan brunch celebrating sustainability and community by using ethically sourced ingredients, inclusive dishes, reusable items, and local collaborations. Transform brunch into an eco-conscious event that fosters connection and embraces diverse culinary backgrounds.