Resources

Vegan coaches and creators can enhance personal branding by focusing on "receipts, not rituals." Emphasize concrete, client-facing policies and decisions, not purity. Use specific stories, hinge moments, and clear ethics to attract aligned clients authentically.

Efficient brand storytelling places the customer's transformation at the forefront, with the mission as a backdrop. Prioritize customer agency and present choices rather than leading with the mission to avoid inducing guilt or pressure.

Vegan founders should lead with values, not virtue, in their content marketing. Engaging content includes storytelling frameworks highlighting real-life problems, choices, and outcomes while maintaining transparency and credibility, fostering trust without overwhelming users.

Vegan businesses should focus on sharing their stakes rather than values, using real, specific situations to build trust. Avoiding perfection, over-explaining, and relying solely on mission statements creates engaging, ethically-driven brand storytelling that resonates authentically.

Most vegan brands talk about sustainability. Fewer actually show how they are part of something regenerative. That shift, from “less harm” to “active healing,” is one of the most powerful trends shaping the future of vegan businesses online right now. And the brands that learn to tell that story clearly, honestly, and creatively are the ones that will stand out in a crowded digital space. This is not about adding another buzzword to your homepage. It is about changing how you

A simple storytelling shift for vegan brands that want deeper connection, not heavier pressure If you run a vegan business, you already know your marketing is about more than sales. You are trying to save animals, protect the planet, and support people’s health, all at once. The hard part is this: how do you tell the truth about why your brand exists, without making people feel judged, overwhelmed, or shut down? Let’s be honest. A lot of vegan marketing online still leans on

If you run a vegan business, you are not just selling products. You are selling a worldview. Compassion. Nonviolence. Sustainability. Health. Justice. The challenge is, how do you talk about all that without sounding self-righteous, guilt-trippy, or like a brochure for “ethical consumption”? A lot of vegan founders tell me some version of this: “I want to talk about animal suffering but I don’t want to traumatize my audience.” “I care deeply about the planet but it feels fake

If you run a vegan business, you are not just selling a product. You are asking people to participate in a different way of living. That is a big request, especially in a world full of convenience, habit, and conflicting information. This is why brand storytelling matters so much for vegan, mission-driven businesses. You are not only competing on taste, price, or convenience. You are competing on meaning. In this post, we will walk through one core storytelling concept that c

If the word “launch” makes you want to hide behind your oat-milk latte… you’re not alone. Most vegan founders I speak with say some version of: “I hate feeling pushy.” “I don’t want to manipulate people into buying.” “I want to sell, but I don’t want to compromise my ethics.” And yet—you still need sales for your mission to survive. The good news: you don’t have to choose between being ethical and being effective. In this post, we’ll walk through a story-driven, ethical launc

If you’re a vegan coach or creator, you’re not just “building a brand” — you’re stewarding a movement. You want clients, income, and reach, yes. But you also want integrity, compassion, and real impact. The tension between those goals is real: How do you stand out without shouting? How do you “sell yourself” when that phrase makes your skin crawl? How do you market ethically in a world obsessed with hacks, hooks, and hype? In this post, you’ll learn one powerful storytelling

If you’re a vegan business owner, you’ve probably felt this tension: “I want to sell more… but I refuse to manipulate people, create fake urgency, or pressure anyone into buying.” You care about animals, the planet, and people. You’re not just selling a product; you’re trying to shift culture. And yet, when launch season rolls around, most of the advice you see is still rooted in scarcity, FOMO, and hype: “Only 24 hours left!” “Spots are almost gone!” “Raise your prices every

If you run a vegan business, you’ve probably felt this: You want to sell (because your work matters)… But you hate feeling pushy, manipulative, or fake. You see “launch formulas” that tell you to create urgency, trigger FOMO, and “handle objections” like you’re in a courtroom… and your whole nervous system says: absolutely not. The good news: you do not have to choose between making sales and staying in integrity with your ethics. In this post, you’ll learn a story-driven, et

If you run a vegan business, you’ve probably felt this tension: You want to grow, sell more, and make a bigger impact for animals and the planet… But you don’t want to manipulate people, hype things up, or run pushy launches that feel like they belong in a bro-marketing webinar. You are not alone. In the last couple of years especially, vegan audiences have become far more discerning. They can smell inauthenticity instantly. Between greenwashing, “plant-based” brands owned by

Content Marketing Ideas for Vegan Founders (That Actually Build Trust, Not Just Traffic) If you’re a vegan founder, you’re not just selling a product. You’re carrying a belief system into the market: compassion, sustainability, justice. That means your audience is not just “consumers”—they’re potential allies. But here’s the catch: Vegan and conscious consumers are increasingly skeptical. They’ve seen too much greenwashing and “plant-based” marketing from huge corporations. T

Vegan and ethically-minded businesses can navigate Black Friday by aligning promotions with values, crafting brand stories, encouraging conscious spending, supporting causes, building community engagement, and optimizing digital platforms to foster trust and sustain long-term consumer relationships.

Host a vegan brunch celebrating sustainability and community by using ethically sourced ingredients, inclusive dishes, reusable items, and local collaborations. Transform brunch into an eco-conscious event that fosters connection and embraces diverse culinary backgrounds.