CASE STUDY
Helping Real Men Eat Plants Build a Powerful Online Presence
The Client
Real Men Eat Plants is a plant-based lifestyle community and content hub focused on empowering men to adopt and enjoy a vegan diet. The platform includes blog content, podcasts, community resources, and ongoing challenges designed to educate and support people exploring plant-based living. The organization’s mission is to break stereotypes about masculinity and plant based diets and to promote health, wellness, and sustainable living through accessible educational content.
Unicornasaurusrex is a web design and branding agency specializing in vegan and plant-based businesses. Since 2019, they have launched dozens of professional websites that reflect their clients’ values and help them attract meaningful engagement online.
The Challenge
Real Men Eat Plants needed a modern website that reflected the quality and mission of their community and content. Their existing online presence was limited and did not fully communicate the depth of their vision. The team wanted a platform that was visually appealing, easy to navigate, mobile-friendly, and capable of showcasing their podcasts, blog, and resources in a way that strengthened engagement. They also needed ongoing support to keep the site up to date, secure, and performing well as their audience grew.
In summary the challenges were:
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Redesigning the website to be more visually engaging and user friendly
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Organizing content for better discovery of blogs and podcasts
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Ensuring the site was optimized for performance and accessibility
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Establishing a maintenance routine so updates would be reliable and stress-free
The Solution
Unicornasaurusrex designed and built a custom website that aligned with the Real Men Eat Plants brand and mission. The site was structured to highlight core content such as blogs and podcasts while keeping the user experience intuitive across all devices. Performance, accessibility, and ease of updates were prioritized from the start.
Beyond the initial build, Unicornasaurusrex provided ongoing website maintenance to ensure the site remains secure, up to date, and running smoothly. This allows the Real Men Eat Plants team to focus on content and community growth without worrying about technical issues.
The Success
The new website gave Real Men Eat Plants a strong and professional online presence that supports their mission and content strategy. With improved usability, clear navigation, and dependable maintenance, the platform continues to serve as a reliable foundation for audience growth and long term impact.
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