CASE STUDY
Transforming PBNSG into Plant Based Support with UnicornasaurusRex
The Client
Plant Based Support, formerly known as PBNSG, is a nonprofit organization committed to helping people transform their health through a whole-food, plant-based lifestyle. By offering education, support groups, events, recipes, and community connections, the organization has become a valuable resource for individuals looking to reverse disease and live healthier lives. As the group continued to grow, it became clear that their online presence needed to evolve alongside their expanding reach and updated identity.
The Challenge
The original website at pbnsg.org had served the organization well in its early years but was no longer aligned with its mission or brand identity. The transition from PBNSG to Plant Based Support required a platform that could clearly communicate the new name and vision without confusing existing members. Visitors often found it difficult to locate the most important features, such as support groups, recipes, and event information, because of a complex navigation structure. Calls to action like joining, donating, or attending were not as visible or engaging as they needed to be. On top of these challenges, the site’s overall design felt outdated and did not reflect the professionalism and impact of the organization’s work. Plant Based Support needed a fresh, modern website that would highlight its mission, improve usability, and inspire deeper community engagement.
The Solution
UnicornasaurusRex partnered with Plant Based Support to create a completely new digital experience at plantbasedsupport.org. The redesign introduced the updated identity with clarity and warmth, making the new name easy to recognize while maintaining continuity for existing visitors. The navigation was reorganized so that users could quickly find exactly what they were looking for, whether that meant joining a support group, attending an event, or learning more about the organization’s mission. Calls to action were given greater prominence throughout the site, encouraging visitors to participate, donate, and connect.
Beyond design improvements, UnicornasaurusRex helped Plant Based Support tell its story more effectively. The homepage now walks visitors through the challenges of chronic illness, the solutions that plant-based nutrition offers, and the ways the organization supports healing and community. The refreshed design emphasizes real stories, trusted voices, and the measurable impact of the nonprofit’s work. On the technical side, the site was made fully responsive, mobile-friendly, and optimized for performance. Redirects ensured that anyone visiting the old PBNSG site would be guided smoothly to the new home at plantbasedsupport.org.
The Success
The result of the redesign is a website that finally matches the scale and heart of Plant Based Support’s mission. The organization now has a digital home that is welcoming, user-friendly, and inspiring. Visitors are able to find resources more quickly, join support groups with ease, and engage in meaningful ways through clearer calls to action. The transition from PBNSG to Plant Based Support was handled seamlessly, preserving the trust of long-time members while introducing the new identity to a broader audience. The site is now a modern and professional platform that communicates the organization’s vision and supports its continued growth.
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