Resources

A vegan snack brand boosted its conversion rate from 0.4% to 1.6% by employing the peak-end rule in a website audit and optimization playbook. The strategy focused on identifying and enhancing user experience by simplifying the decision-making process and providing a reassuring end to customers' journey.

Plant-based brands should shift their SEO focus to align with brand purpose and audience impact. Prioritize conversion, retention, trust-building, and long-term loyalty over chasing trends. Emphasize authentic, value-driven messaging and leverage diverse channels.

Consciously integrating sustainability into daily life fosters positive change. Choose eco-friendly products, prioritize ethical travel, embrace sustainable fashion, and support ethical technology. Community efforts and individual actions create a significant impact towards a sustainable future.